- Introduction
- What is Facebook Pixel and How Does It Work?
- Benefits of Adding Facebook Pixel to Shopify Store
- How to Add Facebook Pixel to Shopify?
- Advanced Facebook Pixel Usage
- Creating A Custom Conversion Using Facebook Pixel
- How to Get More Sales with Facebook Pixel?
- Bonus Tip: Event Setup Tool for Conversion Tracking
- Frequently Asked Questions: FAQs
- Wrap Up
Introduction
Facebook Pixel is an essential tool for any business looking to advertise on Facebook and drive results from their campaigns. Facebook Pixel is a powerful tool that advertisers consider for tracking and optimizing their campaigns. It provides valuable data in the form of eCommerce KPIs that help you understand your audience, improve your ad targeting, and ultimately drive better results for your business.
Facebook Pixel has become essential with the growing importance of Facebook Marketing, and for its smooth flow, you must install it in your Shopify store. In this article, we will discuss adding FB Pixel to Shopify.
What is Facebook Pixel and How Does It Work?
Facebook Pixel is a piece of code that you install on your website. You will be able to track what actions users take by installing Facebook Pixel on your website. It allows you to track people’s actions on your websites and use that information to create better-retargeted Facebook ads. Facebook Pixel allows you to track people’s interactions with your website in order to measure the effectiveness of your advertising. With this data, you can optimize your ad targeting and improve the performance of your campaigns.
To use Facebook Pixel, you must first install the code on your website. You can manually install the code through the Facebook Ads Manager or add the code to your website’s header. Once the pixel is installed, it will start tracking events on your websites, such as page views and product purchases. The pixel will send data back to Facebook as people visit your website and perform these events, which you can then use to create custom and lookalike audiences, optimize ad targeting, and track conversions.
In addition to tracking events and gathering data, Facebook Pixel also allows you to set up custom conversions, which are specific actions you want people to take on your website (such as placing an order or filing a form). It allows you to see how well your ads perform in driving conversions.
Benefits of Adding Facebook Pixel to Shopify Store
Installing Facebook Pixel gives access to various benefits that can help you make the most of your advertisement spend. Below are some benefits of adding Facebook Pixel to your Shopify store.
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Improved ROI on Facebook Ad Spend
With a Facebook pixel, you can track people’s actions on your website after seeing your ad. It allows you to see the most effective ads and adjust your ad targeting accordingly. By using the data from the Facebook pixel, you can improve the ROI on your ad spend by running ads to people who are more likely to make a purchase.
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Take Advantages of Facebook Conversion Tracking
The Facebook pixel allows you to track conversions which are the actions that you want people to take on your website (e.g., making a purchase). With conversion tracking, you can see which ads drive the most conversions and adjust your ad targeting accordingly. It can help you get more value from your ad spend by running ads to people who are more likely to purchase.
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Runs Retargeting Ads
One of the most powerful features of the Facebook pixel is the ability to run retargeting ads. A retargeting ad is displayed to people who have previously visited your website. By showing these ads to people who have already shown an interest in your products or services, you can increase the chances of making a website.
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Build Lookalike Audiences
The Facebook pixel can also be used to build lookalike audiences. Lookalike audiences are people who are similar to your current customers. By creating a lookalike audience, you can target ads to people more likely to be interested in your products or services.
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Helps in Remarketing
The Facebook pixel allows you to create custom audiences based on visitors’ actions on your website. For example, if someone adds a product to their cart but doesn’t complete the purchase, you can create a custom audience of these visitors and target them with ads encouraging them to complete the purchase.
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Cross-Device Conversions
The Facebook pixel can track users across devices, so you can see if someone started the purchase process on their phone but completed it on their desktop. It helps you understand how users interact with your store and optimize your ads accordingly.
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Measurement/Collects Data & Analytics
The Facebook pixel collects data on visitors’ actions on your website, such as page views, add-to carts, and purchases. This data can help you understand your customer’s behavior and create more targeted campaigns.
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Know Exact Revenue
With the Facebook pixel, you can see the exact revenue generated from your Facebook ads. It allows you to understand the return on investment of your ad campaigns and make informed decisions about your ad budget.
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Dynamic Ads
The Facebook pixel allows you to create dynamic ads that display specific products to users based on their browser history. It means you can show users products they have shown interest in, increasing the chances of conversion.
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Optimization of Ads for Conversions & Value
By tracking the actions users can take on your website, you can optimize your ad campaigns for conversions and value. For example, if you see that a particular ad is generating a lot of clicks but not many purchases, you can adjust the ad to focus on the product’s value rather than just the click.
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How to Add Facebook Pixel to Shopify?
There are two ways through which you can add Facebook Pixel to Shopify. Below are the mentioned ways to add Facebook Pixel to Shopify.
Adding Facebook Pixel Code via Shopify Integration
The easiest way to add the Facebook pixel to your Shopify store is through Shopify integration. Here’s how to do it:
Step 1: Go to your Shopify store’s admin page and click “Online Store.”
Step 2: Under the “Preferences” tab, click “Facebook Pixel.”
Step 3:Click on the ‘Setup Facebook’ button and connect your Facebook account with your pixel ID. To locate your pixel ID, Go to Facebook Business Manager > Event Manager.
Step 4: Finish the installation by clicking “Install Pixel”.
Once you’ve installed the pixel through the Shopify integration, it will be automatically added to your store’s theme. You must install the Facebook & Instagram app on your store, connect your Facebook account, and add the Pixel ID if you haven’t installed it.
Add Facebook Pixel Code Manually to Shopify Theme
If you want to manually install Facebook Pixel to Shopify, here’s how to do it:
Step 1: In Facebook Ads Manager go to Business Settings>Data sources>Pixels
Step 2: Click the “add” button next to your pixel.
Step 3: From the “Install Pixel” option, select “Manually Install the Code Yourself”.
Step 4: Copy the code & click the ‘Continue’ button to proceed further.
Step 5: Go to your Shopify store’s admin page and click “Themes.”
Step 6: Click on the Kebab menu (3 dots on the right side) and choose “Edit Code.”
Step 7: In the “Layout” folder, click on the “theme.liquid” file.
Step 8: Scroll down to the bottom of the file and paste the Facebook pixel code just above the closing “” tag.
Step 9: Click the “Save” button to apply the changes.
Advanced Facebook Pixel Usage
Certain standard events on your Shopify store are automatically tracked by the pixel. By analyzing this data, your business can better understand customer behavior. The following standard events are tracked automatically:
| Event name | Event description |
|---|---|
| View Content | When someone views any web page. |
| Add-To-Cart | When an item is added to an online shopping cart by a customer. |
| Add To Wishlist | When products are added to a wish list by visitors |
| Initiate Checkout | When a visitor clicks a sign-up, for example, a click to sign up for a trial. |
| Add Payment Info | When checking out, visitors enter payment information. |
| Purchase | When anyone reaches the thank you page after completing a purchase. |
| Lead | When a visitor clicks a sign-up, for example, a click to sign-up for a trial. |
| Complete Registration | When a visitor completes a registration form, for example, a sign-up for a service. |
Creating A Custom Conversion Using Facebook Pixel
Creating a custom conversion using the Facebook Pixel allows you to track specific actions visitors take on your website or web page. Custom conversions can be defined by specific URLs, button clicks, or purchases and help you better understand how visitors interact with your website. Let’s understand the customer journey on an online store before you start creating custom conversions.
- Select the “Events Manager” tab within Facebook Ads Manager.
- Click the “Create a Custom Conversion” button.
- In the “Create a Custom Conversion” window, enter a name for your custom conversion and select a category that best describes the conversion you want to track.
- Select the “URL” option under “Define Conversion by” and enter the page URL visitors will land on after completing the conversion. You can also use other options like “Button Click” or “Purchase” to define the conversion.
- Click the “Create” button to save your custom conversion.
- Once your custom conversion has been created, you’ll need to add the Facebook Pixel code to the website or web page where the conversion will take place. The code should be placed on the page that visitors will land on after completing the conversion.
You can create a Facebook ad targeting the custom conversion you just created. It allows you to track the effectiveness of your ad and optimize it for maximum performance.
How to Get More Sales with Facebook Pixel?
Install the Facebook Pixel on Your Website
To start using Facebook Pixel, you’ll need to install it on your website. It involves adding code to your website’s header or footer. You can find instructions on how to do this in Facebook’s documentation.
Set Up Conversion Tracking
Conversion tracking lets you see which of your ads lead to sales or other valuable actions on your website. To know how to set up Facebook Pixel conversion tracking, you’ll need to define the actions you want to track (e.g., purchase, sign-up, etc.) and create a conversion event in Facebook Ads Manager.
Retarget People Who Have Visited Your Website
The click-through rate of retargeted Facebook ads is 76% higher than that of other kinds of ads.
You can retarget people who have previously visited your website using retargeting. It can be a powerful way to bring back visitors who may be interested in your products or services but haven’t yet made a purchase. To use retargeting, you’ll need to create a custom audience in Facebook Ads Manager and create an ad set targeting that audience.
Use the Facebook Pixel to Create Lookalike Audiences
Lookalike audiences allow you to reach new people similar to your existing customers. To create a lookalike audience, you’ll need to use the Facebook Pixel to gather data on your existing customers and then use that data to create a new audience in Facebook Ads Manager.
Optimize Your Ads for Conversions
Use the data from your Facebook Pixel to optimize your ads for better results. For example, you can use the data to see which ads are performing well and which aren’t and then adjust your ad targeting or messaging accordingly.
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Bonus Tip: Event Setup Tool for Conversion Tracking
Since you have reached here, we want to reward you with a reward. As a bonus tip, we want to introduce you to the event setup tool in Facebook Business Manager. This tool is a great resource for non-tech-savvy individuals who want to easily set up website conversion tracking for their websites.
Conversion tracking allows you to see which actions on your website result in conversions, such as purchases or form submissions. By setting up conversion tracking, you can see which ads and campaigns are driving the most valuable actions on your website.
To use the event setup tool, log in to your Facebook Business Manager and navigate to the “Events Manager” section. From there, click on the “Event Setup” tool and follow the prompts to set up your conversion tracking.
The event setup tool will guide you through installing the Facebook pixel on your website and setting up specific events to track. You can choose from a list of standard events or create custom events to track specific actions on your website.
The event setup tool is easy to set up conversion tracking for your website, even if you have little knowledge or technical experience. By tracking your conversions, you can better understand which marketing efforts are driving the most valuable actions on your website.
Frequently Asked Questions: FAQs
What is Facebook Pixel?
The Facebook pixel is a piece of code you can place on your website to track conversions, build targeted audiences for future ads, and get detailed insights about how people use your website.
Why Should You Add Facebook Pixel to Shopify?
You should add FB pixel to your Shopify store because it allows you to track the performance of your ads, create custom audiences for future ad campaigns, and optimize your ads for conversions.
What are the Use Cases of Facebook Pixel for Shopify Stores?
Some use cases for Facebook pixel for Shopify stores include tracking the performance of ads, creating custom audiences for future ad campaigns, and optimizing ads for conversions.
Why Can’t I Connect Facebook to Shopify?
You may only be able to connect your Facebook to Shopify if you have set up a Facebook business account or properly linked your Facebook account to your Shopify store.
How to Test Facebook Pixel in Shopify?
To test the Facebook pixel in Shopify, you can use the Facebook Pixel Helper Chrome extension to see if the pixel is firing correctly on your website. You can also use the Facebook Ads Manager to see if the pixel is receiving data.
Where is Facebook Pixel on Shopify?
You can find the Facebook pixel in your Shopify dashboard’s “Online Store” section under the “Preferences” tab.
Where is the Facebook Pixel in Business Manager?
The Facebook pixel can be found in the “Pixels” section of the “Events Manager” in Business Manager.
Wrap Up
Facebook Pixel is valuable for a business looking to advertise on Facebook and drive results from their campaigns. If you are not already using Facebook Pixel, it is worth considering as it can help you get the most value out of your ad spend and drive conversions on your website. Following the above tips, you can use Facebook Pixel to drive more sales for your business. Remember to regularly check and analyze the data from your Facebook Pixel to see what’s working and what’s not, and make adjustments as needed!
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