We sigh with relief when we come across a better alternative! Don’t we? But, that’s only human.

Having options is a boon for consumers. But bane for you, because these alternatives which are out there are your adversaries who are constantly striving to make themselves a better option for the users.

Amidst this easy availability of any service or a product in abundance, it becomes excruciatingly difficult to acquire attention.

You have to make your offer in the most convincing way as to why the user should follow you.

That’s when overlays come into the picture. Using overlays to grab the prospect’s attention is in practice since years. However, it has seen a tremendous growth and has changed through the many years it has been in existence.

We have long past gone through the level of whether to use overlays or not. How to use it, is the question now.

It is not rocket science, but yes, it is data science. You must use your data to know what works for your customers and what attracts them the most before finalizing the copy of your pop-ups.

Shopify justified the need of using pop-ups simply by giving an example of a blogger who tested and tried lightbox resulting in 1,375% more e-mail subscribers.

I have come across some overlays that made me say “And that’s how it is done!” while some have urged me to roll my eyes. Let’s have a look at some of both the examples for your ease of understanding what you should or shouldn’t do!

This overlay which was targeted on building the email list is an apt example of decency. They have made a direct attempt on conveying what they have to offer without beating around the bush.

Did you see how methodically have they mentioned their target audience for whom the guide can be helpful talking directly to the online marketers, SaaS companies, and e-commerce businesses?

Right above the e-mail address text box, they have also disclosed that with the guide, the subscribers will learn tactics on growth and strategies.

With contrasting, yet subtle colors, this overlay work on eyes and brain with equal precision.

Aim to create simple, decent, yet effective overlays that mention all the necessary details just like Rooster did.

Taking transparency to altogether a new level with this interestingly designed pop-up is nothing but smartness. Isn’t “From “aha” to “oh shit”, a great way to start an informative overlay?

By including themselves into learners, they confirmed that they are not stagnant, and are trying new strategies without the fear of failing.

By sharing their own journey explicitly, they have gained customer’s confidence. Their intention of connecting with customers definitely worked for me.

Along with a clear offer of sending lessons on growth, they also have shown the meter of their monthly revenue as a proof. People always go for assured tactics rather than something that is never tried before.

If you are a service based venture, don’t miss out on notifying your customers as well as prospects about your own growth, or how your clients have benefitted through your services.

Evidence of your growth and potential has the capacity to increase your revenue undoubtedly.

All you can catch a glimpse of is the big amount, isn’t it? Offering discounts is an old-school technique for customer attraction, however, this big an amount never fails to make a point.

Implementing this tactic for exit pop-ups will guarantee at least one thing, the prospect will not be as dismissive as he may intend to be. He will definitely read what you have to say and think twice before dismissing your offer. This also reduces the cart abanonment rate indirectly.

Try giving affordable offers to build a customer base which are bound to increase your revenue in a long run. Top Bet improved their signups by 6% using this overlay and you will too if you filter your customer’s requirements and use it in your overlay with a similar theme.

I literally couldn’t spare the amazement that this overlay put me in. Neil Patel nails personalization like nobody could ever do. He’s the king of personalized marketing. Using the word “Confidential” is highly intelligent on his part as that’s what is rare in today’s digital world.

This overlay offers two things, discussion with a skilled individual, and confidentiality about that business discussion.

I knew what the motto of this overlay is, yet, I can’t stop myself being in awe thinking that this guy is asking to book a discussion with him, and ensuring privacy along with it.

It involves a trust factor, invigorating the emotional level of the customers.

A great combo it is! Think about what you can offer your clients and prospects apart from your services or products that target human expectations. Yes, empathy, ethics, and emotions play a crucial role in boosting conversions.

For starters, “Probably” is a word that raises doubts. That too using it as a start of your copy is more than a bad decision. I would never ever do it!

Secondly, using the word “Best” thrice in the same overlay? It seems that The Chive is convincing itself about its services being the best, rather than conveying it to the users.

Thirdly, there is not the slightest hint of what they have to offer to the subscribers other than their “Best” newsletters. You cannot convince to subscribe until you have something unique to provide your subscribers.

Except for the two-tone design, there is nothing inspirational in the overlay. All you have to do is to ignore doing such mistakes and not make the entire overlay about you if you seek high conversion rate.

There are a number of strategies yet to mention which have minute lessons to teach for do’s and don’ts. Exit pop-ups and light boxes have helped the businesses to increase their revenue by at least 6%. Hire professional digital marketers with a special expertise in custom web design, conversion rate optimization, and eCommerce development to know what’s going to work for you, and what’s not, because nothing escapes relativity.

Huptech Web has been assisting the businesses to grow their sales with intelligent exit pop-ups that have successfully increased the revenue of the companies. Get in touch with our own
digital marketing team to strategize your website’s conversion techniques including the designing of exit pop-ups!

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The post Exit Intent Overlay Strategies | Top 5 Ways To Increase eCommerce conversion appeared first on Huptech Web.

As Christmas nears, people not only beehives the mall and stores, major traffic and sales skyrockets in E-commerce ventures. Every business owner should be prepared beforehand with some eye-catching strategies that can contribute more to their establishments.

• Analyze which product or services did better or worse than others.
• Analyze the competition.
• Analyze number of audience during intervals.
• Analyze and collect all the information about your past experience, customers and competitors and plan accordingly.

• Analyze which product or services did better or worse than others.
• Analyze the competition.
• Analyze number of audience during intervals.
• Analyze and collect all the information about your past experience, customers and competitors and plan accordingly.

To suit up the business during Yule, all you need are appealing marketing strategies.

If you have an Ecommerce website then you need to do some serious thinking on how to turn any festive season to your business growth advantage.

When Demand is high and the margin for error is low the potential for costly errors is thus very real.

The major audience around the world is lured into the deal by visual appearance and Web Designing plays a major role in that department.

Customizing Web designs in festive themes is the new trend in the digitized world, anyone who owns a business knows the importance of walking hand in hand with web designing trends.

With innovative designs that include festive images, banner placement or even a customized shopping cart, you can now easily add some holiday cheer to your website. If you’ve already completed these prep, do not forget graphic designs, as they play a major role.

Always remember that nothing grabs attention of people more than a sense of emergency. Countdown timers are the persuasive features that you can easily add in your website or emails.

Graphic designs tend to attract eyes as honey attracts bees; many people don’t know this but graphic design is a component of a web design. With the right color, contrast, and balance, you can now easily entice potential shoppers and traffic easily.

In this century, mobile dominates the world; make sure to ready your website for heavy mobile traffic spike.

A mobile-friendly website is not just an added option it has become a necessity that  drives more traffic in.

It might sound surprising but most people start looking for Christmas presents as early as November, so make an offer or deal that nobody can refuse.

You know those ads you often see in Google searches? Those are Pay Per Click particularly Google Adwords PPC that are responsible for a ton of web traffic you see on all online channels.

Hiring the top PPC Gurus in the game who you think will be able to make a cut for you is not a bad idea after all.

If you need help planning your ads, here’s some resources from our blog:

• Get $75 in ad credit when you spend $25
• Spend $25 and get $75

Adding festive spirit in your PPC campaigns by using holiday inspired images, Ad text and keywords can boost up the business aptly.

Targeting Holiday-Related PPC Keywords is a great way of increasing chances of potential clickers and buyers.

Everyone is a big fan of discounts and coupons so place an appealing deal by placing coupon or promo code in your PPC Ads and voila! Your sales will spike up magically.

Email is the most common feature that every mobile consist and email is how most marketers convey their deals with.

43% of marketing experts has agreed upon the fact that Pre-Christmas marketing plays an important role in generating additional sales during this nut cracking festival.

If you wish to reap on the marketing profit nirvana then you must be prepared for following email marketing strategies:

• Pre-Holiday
• Shopping Stage
• Christmas Countdown
• Christmas: The D Day
• Post-Christmas

Cart abandonment emails are a big opening for store owners to recover otherwise lost bunce.

These Follow-up Emails gives you opportunity to engage with your customers which increases the chances of turning these customers into potential customers that leave your site without completing the purchase.

As an entrepreneur you are destined to face some challenges along the road, and you always need to be prepared with a Plan B if you wish to succeed.

If your Plan A fails you won’t be facing failure if you come up with a re-approach that can save you from the fall.

Being adaptable is the best trade of a businessman. It’ll help any business person it sharpen their strategy and approach making them more evaluating.

In conclusion, your website will be elevating, creating and generating sales for your business if you make your website an intrinsic part of the holiday sale active period.

Get in touch with us if you want to add some of this festive glitter to your website. P.S. Your feedback is the most valuable for us so don’t shy away from sharing your thoughts.

The post Everything You Need To Drive Your Sales High during Christmas appeared first on Huptech Web.