You would have hired an event manager to organize the event. A marketing manager would have publicized the event. You would have had to pay for the venue, security, elocution equipment, etc. And after executing these time-consuming and pocket emptying practices, could you guarantee the success of the event?

Probably this is why hardly brands communicated with their customers one-to-one.

All of this changed when social media introduced the feature of ‘Live Streaming’. Brands can reach their users in seconds and actually answer their queries without investing a dime.

You must defeat your virtual barriers and try the new-age digital marketing trends to stay in the race. Besides, it is genuinely the perfect way of reaching your core customers.

Statista reported an 8% growth in the global live-streaming viewership on social mediums. It was between the third quarter 0f 2016 and second quarter of 2017.

The $30 billion industry of live streaming in 2016 is expected to reach the mark of $70 billion by 2020.

2016 was a turning point for the live streaming industry as 80% of internet users watched more live videos than they did in 2015.

Millions of people are preferring to watch live-streaming videos and Facebook is the most popular medium for live streaming.

According to a survey conducted by Brandlive, 79% of the USA retail executivesthought live streaming to be more authentic and interactive way of communicating with the audience.

The same survey suggested 63% of the respondents felt live streaming added human touch to their digital marketing campaigns. Probably the reason why you should not miss out these “voted” digital marketing gimmicks for your business.

From all the marketing channels that feature live streaming,Facebook Live has generated the maximum respondents and viewers of live streaming content surpassing YouTube. If you don’t want to start with all the mediums, Facebook could be the ultimate choice. Well, we warn you.. Facebook is much more than Facebook ad campaigns. Of course, Facebook marketing campaigns have their place, but you’re live streaming not to sell your products or services, but to create credibility.

Giving product introductions and demos live on social media has proved to be a successful engagement strategy which also increases the reachability of the products. Just like digital marketing KPIs, you can measure your engagement rate and improvise your live streaming strategy.

Taobao, Alibaba’s another online venture started its own live streaming platform where the ecommerce sellers can persuade the audience to use their product. They have recorded 32% of live streaming conversion rate. Yes, this means 320 products are sold for every 1000 videos watched.

Several brands are conducting extensive Q&A sessions on Instagram and Facebook Live to increase their engagement. The better part is that consumers are actively participating in these sessions.

Yes, we encourage all the business owners out there to go live and connect with their audience purely on the basis of the facts and numbers. However, we also believe that live streaming or videos won’t become the sole marketing channels anytime soon because email marketing and digital marketing on other digital advertising platforms still remain the dominant channels.

Why you shouldn’t delegate live stream in digital marketing?

You’d want a brand manager or marketing influencer to stream market your brand. Courtsey your shyness or nervous breakdown. But is it truly the best available option when you’re trying to establish credebility in the market? Look! No one knows your business more than you. You have to be the face of your business, because people don’t feel interested in companies that don’t add human and accountable element to marketing.

We usually ask you to leave things to expert when you’re looking for digital marketing services or PPC services, ecommerce SEO services or local SEO services. But this time, we’re asking you not to delegate live streams because the entire purpose of doing it is to let users know the company is not run by aliens from Mars.

You might also be interested in reading

1. Repurposing content— an amazing way to reach out your customers on different channels
2. Google micro moments— know more about customers deeply
3. How to become an influencer— a sureshot way to become influencer for your own brand

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And that’s why I won’t talk about my journey or how I did it, I will talk about what I made- Huptech Web!

Huptech Web- The Tale Of Its Cleping

Passion drove my skills and perseverance led me to the success of Huptech Web as a renowned design and development company.

The most common question that I am still answering since the inception of Huptech Web is “why did you choose this name?” or “what does it mean?”. Well, I am here, giving this directorial talk only to answer as much as I can through this monthly editorial here.

Coming back to the question, the reason for choosing the name “Hup” is based on my belief that no organization stands with just its owner or an idea as a backbone. It needs enhanced professionals that align with the motto and the ethics of the company.

The word ‘Hup’ perfectly suited my central idea of development which is why I chose it as the front of my company. The definition of “Hup” is a rhythmic, unified march. My employees and I are rhythmically marching towards the success of the means of technology that we create. We are unified with a goal of developing our clients’ businesses to drive sales.

Raising The Curtain To Huptech’s Technical and Operational Front

With an aim to make technology and business synonymous, I started creating web-based personas for different companies that turned out to be exactly what my clients wanted.

However, it’s not just the designs or it’s features that has made Huptech a fitting pick for businessmen looking for creating an online presence. Our unified goal of keeping the client’s growth as a perspective in anything we do including design or development of the website, creating newsletters, writing content, optimizing the website and social media presence, etc. is what keeping the company, my team, and me at the top of our game.

Coming to the core technicalities of Huptech Web, I have made sure that my clients receive a final product handled by professionals. My hiring requirements start and end at how efficient and competent the applicant is, and trust me, it has assisted me in developing a team on whom I can rely.

With the best Shopify designers and developers, creating a website from scratch is not something that sweats us out. My SEO and SMO executives are trained rigorously for determining what works for the client’s niche and I am proud to say that we have made the race for the flagpost an interesting and successful journey.

Our coverage of services includes development of e-commerce websites, fuelling businesses with apt digital marketing strategies, developing content that drives sales, masterful implementation of Pay Per Click, and web development.

I make sure I communicate enough and well with my clients as well as employees to have our thoughts in line while handling a project.

Culminating On A Thankful Note And A Promise

As a final inference, I thank everyone who has walked with me toe to toe to make something that I believe in. As a rising entrepreneur, I feel it is essential to be a voice of reason and convey everything your company stands for, which is why I will conduct a ‘directorial talk’ every month. Having the introductory points covered, I promise to share my technical and entrepreneurial knowledge from my next post. Stay tuned and post your queries/comments here if you want me to talk about anything, in particular, the next time!

The post It’s Never About You, It’s Always About What You Make appeared first on Huptech Web.